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BWT and Windhager Return to Alpine Ski World Cup
The two companies will be represented at 31 World Cup races in seven countries.
BWT – Best Water Technology – will return to the international stage of alpine skiing in the 2026/27 season!
Together with Windhager – Best Heating Technology – the company will be present at a total of 31 FIS Alpine Ski World Cup races marketed by Infront, accompanying both the women's and men's competitions.
Various Positions
The FIS Alpine Ski World Cup is one of the world's most traditional and far-reaching winter sports series. Millions of fans follow the races year after year on-site, via international TV broadcasts, and digital channels.
As part of their commitment, BWT and Windhager will be present in numerous high-visibility positions along the race tracks – from the bib numbers of the athletes to the start areas, and advertising spaces along the race track and in the finish area.
With its unmistakable BWT Pink, the international market leader in water technology will make a strong statement at the World Cup venues, strengthening its global brand positioning.
Commitment to the Alpine Ski World Cup
With its distinctive red, Windhager underlines its "Purest Heating" mission and stands for sustainable and future-oriented heating solutions – above all, with the best heat pump solutions.
"Alpine skiing represents performance, precision, and innovation at the highest level. These are precisely the values that also define BWT and Windhager. With our commitment to the FIS Alpine Ski World Cup, we are strengthening the international positioning of our brands, underlining our mission 'For You and Planet Blue', and utilizing a platform with high international reach in our key target markets," says Andreas Weissenbacher, CEO of BWT and Windhager.
With their commitment to the FIS Alpine Ski World Cup, BWT and Windhager are further expanding their presence in international sports. The race series offers both companies the opportunity to reach relevant target groups in important markets and to further strengthen their brands.
First Presence Already in Levi
"With BWT and Windhager, two internationally successful companies are committing to the Alpine Ski World Cup. The combination of global reach, emotional experiences, and high media presence makes the World Cup an ideal platform for both brands. Our experienced implementation teams will support BWT and Windhager in optimally executing and activating their commitment," says Michael Witta, Senior Vice President Marketing Sales & Services at Infront.
The first presence will take place on November 14, 2026, in Levi. With the start of the FIS Alpine Ski World Cup, a season full of top athletic performances, international visibility, and strong brand moments will begin.
