Austria Klagenfurt Aims to Build Contacts in Saudi Arabia

SK Austria Klagenfurt was relegated from the ADMIRAL 2. Liga to the Regionalliga Süd due to mandatory relegation.

The former Bundesliga club now announces a new initiative. Entrepreneur Mario Eberl will become Austria's brand ambassador in Saudi Arabia and the United Arab Emirates.

As an entrepreneur, Eberl is a market leader for Saudi dates in Europe. The goal is to build long-term relationships.

"My vision has always been not to think of football exclusively from week to week. A club needs sporting goals, but also partners, entrepreneurs, and people who support long-term development. I want to continue this idea in Klagenfurt, with a significantly more international approach," said Eberl.

More Than Just Sponsoring

With the 2034 World Cup in Saudi Arabia, there is likely hope for increased interest in football there. "When I speak with entrepreneurs in Saudi Arabia, I don't just want to sell a sponsorship package. I want to show them Klagenfurt and Carinthia: the club, the stadium, the region, and especially the opportunities that arise through football. I want to be a personal point of contact and a bridge between both worlds," says the entrepreneur.

The entire initiative should not be limited to sponsoring. Eberl envisions training camps, youth projects, camps, or collaborations with partners from the Gulf region.