The presentation is scheduled for Wednesday, and one day later, Aleksandar Dragovic and co. will enter the Generali-Arena for the first time with the "Aramark" lettering on their violet jerseys in the Conference League qualifier second leg against Beitar Jerusalem (Thu., from 8:30 PM in the LIVE ticker).
Partnership since 2025
The relationship between the company, active in 16 countries, and FAK has been ongoing since April 2025. At that time, it was agreed that the leading provider in sports and event catering would take over the gastronomic services starting in summer 2025.
This also marked "Aramark's" entry into the Austrian market; the company also provides services for clubs such as FC Barcelona, Everton, HSV, and VfB Stuttgart, as well as the Berlin Olympic Stadium.
Lucrative Deal
At the end of May, Austria's previous shirt sponsor "Frankstahl" informed the club that they would not be extending the contract beyond the summer.
Zagiczek has now succeeded in finding a replacement that is also financially more lucrative. The deal with "Aramark" is expected to bring in over a third more money, making it one of the best the club has ever secured.
