"We Must Rethink Ski Sports"
In an interview with the Salzburger Nachrichten, Meissnitzer emphasized her clear will for reform: "We must rethink ski sports.“
She identifies progressive climate change and fostering enthusiasm among young talent as the biggest challenges for the future. At the same time, she aims to help smaller winter sports nations and less prominent disciplines gain more attention and a stronger voice.
Focus on Athletes: Eileen Gu as a Benchmark for Global Marketing
A central concern for the triple Olympic medalist is the athletes themselves.
In addition to increasing prize money, Meissnitzer is focusing primarily on a more contemporary presentation of World Cup events and targeted storytelling.
She cites freestyle icon Eileen Gu as a role model, who markets her athletic achievements and personal story worldwide.
Meissnitzer wants to pave exactly this path for the entire federation in the future, as she reaffirms via social media: "Our task is to offer them the best possible platform to present themselves worldwide – with exceptional achievements, strong personalities, and their stories. Because sport can do far more than just excite. It can inspire, connect, and bring people together across borders.“
