Keynote Talk: More Than Tennis! The True Value of the Erste Bank Open

What economic and social value do the Erste Bank Open have beyond the sporting events?

This question will be addressed at the run4future Keynote Talk, themed "Impact beyond the Spectacle," by, among others, Tournament Director Herwig Straka, ÖTV President Richard Grasl, ORF Head of Sports Niki Dragon-Berger, former ski world champion Nici Schmidhofer, and media manager Florian Laszlo.

The focus is on the impact of the Vienna ATP tournament on sports, the economy, and Vienna as a location.

You can watch the Keynote Talk here: