Turn 3 at Spielberg Now Shines in Yellow

Spielberg. Known for one of the world's most modern racetracks, nestled in a breathtaking natural backdrop. The Red Bull Ring.

A place of longing for motorsport enthusiasts on two and four wheels, because the combination of fast straights and challenging corners is as characteristic as it is spectacular.

And because the topography, with its significant elevation changes, offers optimal views of large parts of the 4.3-kilometer long racetrack, it's also a fan favorite in various motorsport calendars.

This panorama now gets a new focal point. The most visible sign of the new partnership is one of the most exciting sections of the Red Bull Ring. The distinctive Turn 3 – an overtake hotspot after the steepest part of the track – becomes the T3 Interwetten Turn and now shines in the yellow of the online sports betting pioneer.

The year-round branding at the racetrack includes motorsport highlights, such as the Red Bull Ring Classics (August 29 and 30) with the Interwetten SportsCar Challenge.

Closer to the Motorsport Action Than Ever Before

"Motorsport thrives on emotions, adrenaline, and unforgettable moments. That's exactly what we want to elevate to a new level together with the Red Bull Ring. Interwetten has a long motorsport tradition, so it's a logical step for us to cooperate with the country's largest and most modern race track. We not only want to offer fans thrilling entertainment but also bring them closer to the motorsport action during the events than ever before," explains Julian Zott, Head of Marketing & Brand Management at Eurotrade Int.

"With Interwetten, the Red Bull Ring has expanded its partner network with a strong and innovative partner. Our common goal is to implement attractive activities and leverage synergies in the best possible way to make the experiences around our events even more tangible for fans. The collaboration will also be directly visible at the racetrack in the future: The legendary third corner – the scene of numerous spectacular overtakes and unforgettable racing moments – will now bear the name T3 Interwetten Turn," says Thomas Überall, Managing Director of the Red Bull Ring.

In addition to extensive branding, the partnership also includes digital activities such as interactive content formats or exclusive "money can't buy" experiences to extend the fascination of Spielberg across all media channels. Through Interwetten's channels, fans can participate in motorsport action all year round. Additionally, Interwetten creates extraordinary experiences for the motorsport community that will be remembered long after the checkered flag.