NEWS
Prevc wants to engage youth through social media
The Slovenian sees plenty of potential to make his sport more attractive to young people.
Ski jumping star Domen Prevc sees a need to catch up regarding the future of his sport.
Speaking to "skispringen.com", the reigning overall World Cup winner spoke about ways to better appeal to younger generations, seeing huge potential in social media in particular.
The Slovenian highlighted how public relations could work, citing Formula 1 as a prime example: "If they manage that, they can boost viewership numbers similarly to Formula 1, considering what a single owner like Liberty Media achieved with a different approach. They rely heavily on social media and know how to present themselves in other areas."
"Far from our potential"
Prevc believes FIS has a responsibility to take action here in order to spark enthusiasm for ski jumping in the future as well: "From my perspective, that is one of the things FIS should focus on to truly reach young people."
In his view, it is necessary to move away from traditional broadcasting formats and rethink the approach: "Because if we really remain idle right now and think that television alone is enough and brings us viewers, then we are far from the potential we have."
